For modern businesses, social media is no longer a “nice to have”. It’s often the first place people encounter your brand, long before they visit your website or speak to your team.
And yet, it’s almost always the first thing to be cut when budgets get tight.
We understand why. Social media can feel intangible. Harder to measure. Easy to undervalue when compared to paid ads or direct sales activity.
But the reality is this:
Social media is where trust is built.
And trust is what drives long-term growth.
Brands that consistently show up, communicate clearly, and tell their story well don’t just gain followers, they build familiarity, credibility, and community. Those things compound over time, even when the market feels uncertain.
We didn’t want to be “social media managers”
From the beginning, we knew Narrative wasn’t going to be a place where brands came just to have content created and posted for them.
That approach treats social media like a task.
We see it as a strategy.
Our work isn’t about filling content calendars for the sake of it. It’s about understanding:
- Who a brand really is
- What it stands for
- Who it's trying to reach
- and what story it is telling
Because every brand is already telling a story online. The question is whether it’s a clear one.
Why storytelling sits at the centre of everything we do
The clue is in the name.
Narrative was built on the belief that storytelling should sit at the heart of every social strategy. Not trends. Not algorithms. Not posting for visibility alone.
Stories create connection.
Connection builds community.
Community drives loyalty.
That’s why our work focuses on helping brands articulate who they are and why they exist, then translating that into content that feels human, consistent and aligned across platforms.
We don’t just ask what you want to post.
We ask why.
Built to support, not just service
One of the most important things for us was how we work with our clients.
We wanted Narrative to feel like a partner, not a supplier.
That means:
- honest conversations
- clear strategy
- long-term thinking
- and relationships built on trust, not dependency
We’re here to support brands as they grow, evolve and change. To help them show up confidently and consistently online, without losing their voice or values in the process.
What’s changed and what hasn’t
A lot has changed since we started over two years ago.
Our client base has grown.
Our experience has deepened.
Our strategies have evolved alongside platforms and behaviours.
But the core of Narrative hasn’t shifted.
Storytelling still comes first.
People still matter more than algorithms.
And social media is still about connection before conversion.
Why Narrative exists
Narrative Social exists for brands who want more than “just marketing”.
For businesses who understand that social media is not about shouting the loudest but about communicating clearly, consistently and authentically.
For brands who want to build something meaningful, not just visible.
That’s the narrative we’re here to help shape.