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Social media is essential for modern businesses - but we know that investing in full-service social media management can be a big leap, especially for smaller brands or solo entrepreneurs. That’s why we created 75 Social: a practical, step-by-step guide to help you master your social presence… without the overwhelm.

Inspired by the structure and consistency of 75 Hard, 75 Social is built around the idea that doing a little bit each day can lead to big results. You don’t need to spend hours every day on Instagram or TikTok. Instead, with consistent, focused effort (even just 15 minutes) you can create real momentum for your brand.

Be the first to join Social 75!
Fill out the form below to register your interest -early sign-ups will receive exclusive discounted access when the programme officially launches.

Social 75 is a 75-day program designed specifically for small business owners, brands, and creators who want to build consistency, sharpen their content skills, and start showing up online with purpose.

Think of it like 75 Hard - but for your content. No extreme fitness rules here - just focused, strategic action to help you create momentum, build trust with your audience, and finally get your content working for your business.

This isn’t about being perfect or going viral - it’s about creating sustainable content habits, gaining confidence on camera, and building a brand that stands out (and shows up) day after day to get the sales and bookings you are after.

Overview

Length: 75 days (approx. 11 weeks)
Format: Weekly themes + daily action steps
Outcome: Stronger content habits, clearer brand voice, more strategic presence online
Platform Neutral: Works across Instagram, TikTok, LinkedIn, Threads — wherever your people are

so, what is it?

What you’ll learn

  • Build and optimise your social media profiles for platforms like Instagram, TikTok, and Facebook so they attract and convert the right audience.

  • Create compelling content - including photo, video, and story formats, using tools and templates tailored to your niche.

  • Write captions that connect and convert, without sounding forced or salesy.

  • How to use your time wisely so capturing images and videos become second-nature.

  • How to speak naturally and confidently on camera. We’ll guide you through simple techniques to improve your delivery, tone, and presence so you feel comfortable and in control every time you hit record.

  • You’ll gain a clear understanding of how to read and interpret your content analytics, so you can make informed decisions about what’s working and what needs refining. We’ll cover key metrics such as reach, engagement, saves, shares, and audience demographics – and explain what each one actually tells you about your performance.

  • How to take a single content idea and adapt it effectively for different platforms and formats – saving time while maximising impact. We’ll show you how to turn one concept into a full suite of content: a reel, a carousel, a caption, a story, even an email or blog post.

  • How to clearly identify your ideal audience - not just by demographics, but by digging deeper into their behaviours, goals, and challenges. We’ll guide you through the process of uncovering your audience’s true pain points, so you can create content that speaks directly to their needs, interests, and emotions.

  • Social 75 focuses on building long-term consistency with flexibility, showing you how to plan ahead while still leaving space for creativity and real-time moments. You’ll walk away with a practical framework that keeps you focused, organised, and confident in your ability to show up online with purpose and impact.

  • You’ll discover how to craft attention-grabbing hooks that stop the scroll and instantly draw your audience in - whether you’re writing a caption, filming a reel, or creating a carousel. We’ll break down what makes a hook effective, and how to match it to your message and platform.

Still have Questions?